Kotler, Philip; Bowen, John T.; [and] Makens, James C.  <br/><br/>
Marketing for hospitality and tourism /  
Philip Kotler...[and two others]  
 - Fifth Edition. Low Price Edition 
 - xxiii, 683 pages :  illustrated ;  28 cm. 
<br/><br/> Includes bibliographical references, glossary and index. 
<br/><br/><label>ISBN: </label>9789810697501 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing<br/>Tourist trade--Marketing
<br/><br/><label>Dewey Class. No.: </label>338.47910688