TY  - BOOK
AU  - Kotler, Philip; Bowen, Jhn T.; [and] Makens, James C. 
TI  - Fundamentals of marketing for hospitality and tourism / 
SN  - 9810699921
U1  - 338.4791 
PY  - 2007///]
CY  - Singapore : 
PB  - Pearson, 
KW  - Cultural tourism
KW  - Tourist trade
KW  - Travel
N1  - Includes bibliographical references, glossary and index
ER  -