Kotler, Philip; Bowens, John T.; [and] Makens, James C.  <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler...[and two others]  
 - Third Edition. Low Price Edition 
 - xvii, 893 pages;  illustrated ;  26 cm. 
<br/><br/> Includes bibliographical references, glossary and index. 
<br/><br/><label>ISBN: </label>9812470522 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing<br/>Tourist trade--Marketing
<br/><br/><label>Dewey Class. No.: </label>338.47910688