TY  - BOOK
AU  - Kotler, Philip; Bowens, John T.; [and] Makens, James C. 
TI  - Marketing for hospitality and tourism
SN  - 9812470522
U1  - 338.47910688 
PY  - 2003///]
CY  - Singapore : 
PB  - Pearson, 
KW  - Management
KW  - Marketing
KW  - Tourist trade--Marketing
N1  - Includes bibliographical references, glossary and index
ER  -