Berkowitz, Eric N. ; Kerin, Roger A. ; Hartley, Steven W. [and] Rudelius, William  <br/><br/>
Marketing /  
Eric N. Berkowitz. [and three others] 
 - Fifth Edition  
 - xxxii, 736 pages :  chiefly colored illustrations ;  29 cm. 
<br/><br/> Includes bibliographical reference and index 
<br/><br/><label>ISBN: </label>0256189684 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / M34