TY  - BOOK
AU  - Berkowitz, Eric N. ; Kerin, Roger A. ; Hartley, Steven W. [and] Rudelius, William 
TI  - Marketing / 
SN  - 0256189684
U1  - 658.8 
PY  - 1997///]
CY  - Boston : 
PB  - McGraw-Hill, 
KW  - Management
KW  - Marketing
N1  - Includes bibliographical reference and index
ER  -