Kotler. Philip; Bowen, John [and] Makens, James
Marketing for hospitality and tourism /
Philip Kotler...[and two others]
- Second Edition 1
- xv, 800 pages : chiefly colored Illustration ; 26 cm.
Proceedings of a conference held at the NASA Lewis Research Center Cleveland, Ohio, April 14-16, 1987
0130807958
Management
Marketing
Tourist trade--Marketing
TX911.3
338.47910688