TY  - BOOK
AU  - Richardson, John E.  [Editor]
TI  - Marketing 93/94
SN  - 1561342084
U1  - 658.8 
PY  - 1993///]
CY  - Connecticut : 
PB  - Dushkin Publishing Group, 
KW  - Management
KW  - Marketing
N1  - Includes glossary and index
ER  -