TY  - BOOK
AU  - Armstrong, Gary [and] Kotler, Philip 
TI  - Marketing: an introduction / 
SN  - 9789712352423
U1  - 658.8 
PY  - 2011///]
CY  - Boston : 
PB  - Prentice Hall Inc., 
KW  - Management
KW  - Marketing
N1  - Includes index
ER  -