TY - BOOK AU - Go, Josiah [and] Go, Chiqui E. TI - Fundamentals of marketing: in the Philippine setting SN - 9789710596003 U1 - 658.8 PY - 2011///] CY - [Philippines] : PB - Josiah and Carolina Go Foundation, KW - Management KW - Marketing N1 - Includes bibliographical references and index ER -