Medina,  Roberto <br/><br/>
Principles of marketing /  
Roberto Medina  
 - Revised  Edition  
 - xv, 326 pages :  illustrated ;  23 cm. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>ISBN: </label>9789712352423 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / M46p