TY  - BOOK
AU  - Medina,  Roberto
TI  - Principles of marketing / 
SN  - 9789712352423
U1  - 658.8 
PY  - 2008///]
CY  - Manila : 
PB  - Rex Book Store, 
KW  - Management
KW  - Marketing
N1  - Includes glossary and index
ER  -