Kurtz,  David L. <br/><br/>
Principles of marketing /  
David L. Kurtz 
 - 820 pages :   illustrated ;  23 cm. 
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>9789712352423 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / K96p