TY  - BOOK
AU  - Kurtz,  David L.
TI  - Principles of marketing / 
SN  - 9789712352423
U1  - 658.8 
PY  - 2010///]
CY  - Australia
PB  - Cengage Learning, 
KW  - Management
KW  - Marketing
N1  - Includes index
ER  -