Naval, Girly H.  <br/><br/>
Strategic marketing management :   simplified moves for rookies /  
Girly H. Naval  
 - xiv, 166 pages ;  23 cm.  
<br/><br/> Includes glossary  
<br/><br/>Bibliography: pages 165-166  
<br/><br/>I. You and the dynamic market environment.--II. Betting in your most priced asset: the customer.-- III. Segmenting, targeting and positioning.--IV. Marketing plan preparation.--V. Product and brand strategy with pricing techniques.  VI. Integrated marketing communications.-- VII. Distribution Strategy and sales management.-- VIII. Managing global operations.-- IX. The ultimate attack: customer service strategy.  
<br/><br/><label>ISBN: </label>9786214063093 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -Management. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / M22s