TY  - BOOK
AU  - Naval, Girly H. 
TI  - Strategic marketing management : : simplified moves for rookies / 
SN  - 9786214063093
U1  - 658.8 
PY  - 2021///]
CY  - Intramuros, Manila : 
PB  - Mindshapers Co. Inc.
KW  - Marketing -Management.
N1  - Includes glossary; Bibliography: pages 165-166; I. You and the dynamic market environment.--II. Betting in your most priced asset: the customer.-- III. Segmenting, targeting and positioning.--IV. Marketing plan preparation.--V. Product and brand strategy with pricing techniques.  VI. Integrated marketing communications.-- VII. Distribution Strategy and sales management.-- VIII. Managing global operations.-- IX. The ultimate attack: customer service strategy.
ER  -