TY - BOOK AU - Marcelo, Jefferson S. [and] Abaigar, Rumar R. TI - Research in tourism and hospitality : : a comprehensive guide for college students / SN - 9786214063741 U1 - 338.4791 PY - 2024///] CY - Intramuros, Manila PB - Mindshapers Co. Inc., KW - Tourism KW - Research. KW - Hospitality KW - Hospitality and Tourism KW - Research N1 - Bibliography: pages 207-209; Module 1: Introduction to research writing in tourism and hospitality. Module 2: The quantitative research method. Module 3: The qualitative research methods and mixed method. Module 4: Review of related literature and studies. Module 5: Research design. Module 6: Sampling design and data collection. Module 7: The research instrument and statistical treatment of data in tourism and hospitality research. Module 8: Analysis, presentation, interpretation of data & findings, conclusions, and recommendations of data. Module 9: The publication of research and IMRAD journal article in tourism and hospitality. ER -