Marcelo, Jefferson S. [and] Santiago, Rachelyn Ruth L.  <br/><br/>
Destination management and marketing /  
Jefferson S. Marcelo  
 - x, 278 pages ;   26 cm.  
<br/><br/>Bibliography: pages 275-277 
<br/><br/>Lesson 1: Introduction to destination management.--Lesson 2: Understanding the Philippine tourism landscape.-- Lesson 3: Strategic Planning for destination development. -- Lesson 4: Destination Marketing Fundamentals . -- Lesson 5: Role of digital marketing in destination promotion.-- Lesson 6: Developing a destination marketing plan.-- Lesson 7: Sustainable tourism practices in destination management. Lesson 8: Managing tourist experiences and satisfaction.-- Lesson 9: Crisis management and resilience in destination management.-- Lesson 10: Destination management and marketing challenges and opportunities.<br/> 
<br/><br/><label>ISBN: </label>9786214063857 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Marketing<br/>Tourism--Management
<br/><br/><label>Dewey Class. No.: </label>910.688  / M33d