TY  - BOOK
AU  - Marcelo, Jefferson S. [and] Santiago, Rachelyn Ruth L. 
TI  - Destination management and marketing / 
SN  - 9786214063857
U1  - 910.688 
PY  - 2024///]
CY  - Intramuros, Manila
PB  - Mindshapers Co. Inc., 
KW  - Tourism
KW  - Marketing
KW  - Management
N1  - Bibliography: pages 275-277; Lesson 1: Introduction to destination management.--Lesson 2: Understanding the Philippine tourism landscape.-- Lesson 3: Strategic Planning for destination development. -- Lesson 4: Destination Marketing Fundamentals . -- Lesson 5: Role of digital marketing in destination promotion.-- Lesson 6: Developing a destination marketing plan.-- Lesson 7: Sustainable tourism practices in destination management. Lesson 8: Managing tourist experiences and satisfaction.-- Lesson 9: Crisis management and resilience in destination management.-- Lesson 10: Destination management and marketing challenges and opportunities

ER  -