TY  - BOOK
AU  - Berkowitz, Eric N. ; Kerin, Roger A. ; Hartley, Steven W.; [and] Rudelius, William 
TI  - Marketing / 
SN  - 0073656453
U1  - 658.8 
PY  - 2000///]
CY  - Boston : 
PB  - McGraw-Hill, 
KW  - Management
KW  - Marketing
N1  - Includes index
ER  -