Berkowitz, Eric N. ; Kerin, Roger A. ; Hartley, Steven W. [and] Rudelius, William  <br/><br/>
Marketing / 
Eric N. Berkowitz... [and three others] 
 - Third Edition  
 - xxiv, 791 pages :  chiefly colored illustrations ;  26 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>025609182x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / M34