TY  - BOOK
AU  - Berkowitz, Eric N. ; Kerin, Roger A. ; Hartley, Steven W. [and] Rudelius, William 
TI  - Marketing
SN  - 025609182x
U1  - 658.8 
PY  - 1992///]
CY  - Massachusetts : 
PB  - McGraw-Hill, 
KW  - Management
KW  - Marketing
N1  - Includes index
ER  -