TY  - BOOK
AU  - Peter, J. Paul [and] Donnelly, James H., Jr. 
TI  - Marketing management: knowledge and skills / 
SN  - 9780071275415
U1  - 658.8 
PY  - 2008///]
CY  - Boston : 
PB  - McGraw-Hill, 
KW  - Management
KW  - Marketing
N1  - Includes glossary and index
ER  -