TY  - BOOK
AU  - Cateora,  Philip R.
TI  - International marketing / : Philip R. Cateora 
SN  - 0073656453
U1  - 658.8 
PY  - 1996///]
CY  - Boston : 
PB  - McGraw-Hill, 
KW  - Management
KW  - Marketing
ER  -