TY  - BOOK
AU  - Cravens, David W.
TI  - Strategic marketing / 
SN  - 0256214387
U1  - 658.8101 
PY  - 1997///]
CY  - Chicago : 
PB  - McGraw-Hill, 
KW  - Management
KW  - Marketing
KW  - Marketing--Planning
N1  - Includes index
ER  -