TY  - BOOK
AU  - Peppers, Don [and] Rogers, Martha 
TI  - Managing customer experience and relationships : : a strategic framework / 
SN  - 978-111-981-534-1
U1  - 658.81223 
PY  - 2022///]
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons, Inc. 
KW  - Customer relations
KW  - Management
KW  - Consumer's preferences
KW  - Relationship marketing
N1  - Includes index
ER  -