Hawkins,  Del I. ; Roger J. Best [and] Coney, Kenneth A.  <br/><br/>
Consumer behavior :  building marketing strategy /  
Del I. Hawkins...[and two others]  
 - Eighth Edition 
 - xxiv, 776 pages :   chiefly colored illustrated ;   26 cm. 
<br/><br/> Includes index.  
<br/><br/><label>ISBN: </label>0072316020 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior---United States. <br/>Market surveys---United States. <br/>Consumer behavior--United States---Case studies. 
<br/><br/><label>LC Class. No.: </label>HF5415  / U6H38 
<br/><br/><label>Dewey Class. No.: </label>658.834  / H31c