TY  - BOOK
AU  - Hawkins,  Del I. ; Roger J. Best [and] Coney, Kenneth A. 
TI  - Consumer behavior: building marketing strategy / 
SN  - 0072316020
AV  - HF5415 U6H38
U1  - 658.834 
PY  - 2001///]
CY  - Boston : 
PB  - McGraw-Hill, 
KW  - Consumer behavior---United States.
KW  - Market surveys---United States.
KW  - Consumer behavior--United States---Case studies.
N1  - Includes index.
ER  -