000 00960nam a2200277Ia 4500
003 ALIACLIB
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020 _a9789810697501
040 _cAir Link International Aviation College
_aAir Link International Aviation College
082 _a338.47910688
100 _aKotler, Philip; Bowen, John T.; [and] Makens, James C.
245 0 _aMarketing for hospitality and tourism /
_cPhilip Kotler...[and two others]
250 _aFifth Edition. Low Price Edition
264 1 _aBoston :
_bPearson,
_c[2010]
264 4 _c©2010
300 _axxiii, 683 pages :
_billustrated ;
_c28 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_asheet
_bnb
500 _aIncludes bibliographical references, glossary and index.
650 _aManagement
650 _aMarketing
650 _aTourist trade--Marketing
942 _cBK
_2ddc
999 _c1695
_d1695