000 00966nam a2200277Ia 4500
003 ALIACLIB
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020 _a9810699921
040 _cAir Link International Aviation College
_aAir Link International Aviation College
082 _a338.4791
100 _aKotler, Philip; Bowen, Jhn T.; [and] Makens, James C.
245 0 _aFundamentals of marketing for hospitality and tourism /
_cPhilip Kotler...[and two others]
250 _aFourth Edition. Low Price Edition
264 1 _aSingapore :
_bPearson,
_c[2007]
264 4 _c©2007
300 _axxiv, 932 pages :
_billustrated ;
_c26 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_asheet
_bnb
500 _aIncludes bibliographical references, glossary and index.
650 _aCultural tourism
650 _aTourist trade
650 _aTravel
942 _cBK
_2ddc
999 _c1696
_d1696