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020 _a9786214063505
040 _aAir Link International Aviation College
_cAir Link International Aviation College
050 _aHD30.28
082 _a658.4
_bP26s
100 _aJhon Ven Saintg L. Pasahol [and] Willy O. Gapasin
245 _aStrategic management essentials:
_btools, techniques and best practices /
_cJ.V.S.Pasahol [and] W.Gapasin
264 1 _aIntramuros, Manila :
_bMindshapers Co. Inc.,
_c[2024]
264 4 _c©2024
300 _aviii, 390 pages ;
_c26 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_asheet
_bnb
505 _aI. INTRODUCTION TO STRATEGIC MANAGEMENT. 1. Understanding Strategy 2. Importance of Strategic Management. 3. Strategic Management Process Overview 4. Historical Perspectives on Strategy. II. ANALYZING THE EXTERNAL ENVIRONMENT. 1.Industry Analysis. 2. Porter's Five Forces Framework 3. PESTEL Analysis. 4. Competitor Analysis. 5. Scenario Planning. III. ANALYZING INTERNAL ENVIRONMENT. 1.Resource- Based View (BRBV). 2. Core Competencies Identification. 3. SWOT Analysis 4. Value Chain Analysis 5. Vrio Framework. IV. BUSINESS AND CORPORATE-LEVEL STRATEGY. 1. Cost Leadership. 2. Differentiation 3. Focus Strategies. 4. Blue Ocean Strategy. 5. Portfolio Analysis 6. Vertical Integration 7. Horizontal Integration. 8. Diversification 9. Synergy and Strategic Fit. V. INTERNATIONAL STRATEGY. 1. Modes of Entry into International Markets. 2. Globalization Strategies. 3. Localization vs Standardization 4. Managing Multicultural Corporations. VI. STRATEGY FORMULATION TOOLS AND TECHNIQUES 1.Unsoff Matrix. 2. BCG Matrix. 3. GE McKinsey Matrix. 4. Strategic Group Mapping. 5. Game Theory. VII. STRATEGY IMPLEMENTATION. 1. Organizational Structure and Design. 2. Leadership Styles. 3. Culture and Change Management 4. Strategic Alliances and Partnerships 5. Strategy Execution Challenges. VIII. STRATEGIC CONTROL AND EVALUATION 1. Balanced Scorecard 2. Key Performance Indicators (KPI's) 3. Benchmarking 4. Strategic Adult. 5. Contingency Planning. IX. INNOVATION AND ENTREPRENEURSHIP 1. Managing Innovation 2. Open Innovation 3. Corporate Entrepreneurship 4. Innovation Ecosystems. X. CORPORATE GOVERNANCE AND ETHICS. 1. Corporate Social Responsibility (CSR). 2. Ethical Decision Making. 3. Stakeholder Management. 4. Corporate Governance Mechanisms. XI. REAL-WORLD CASE STUDIES IN STRATEGIC MANAGEMENT. 1. Airbnb 2. Amazon 3. Apple Inc. 4. Coca-cola 5. Google 6. MacDonalds Corporation 7. Nike 8. SpaceX 9. Tesla, Inc. 10. Uber Technologies Inc. XII. EMERGING TRENDS AND FUTURE DIRECTIONS. 1. Digital Transformation. 2. Sustainability Strategies. 3. Artificial Intelligence in Strategy. 4. Strategic Agility and Resilience.
650 _aStrategic planning
650 _aProject management
650 _aCase method
942 _2ddc
_cBK
999 _c3829
_d3829