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020 _a9789719655923
040 _aAir Link International Aviation College
_cAir Link International Aviation College
082 _a338.4791
_bM32m
100 _aMaranan, Jovid Maricar
245 _aMultlicultural diversity in the tourism and hospitality workplace:
_ba comprehensive guide for professionals /
_cDr. Jovid Maricar D. Maranan, Jojo Villamin, [and] Mario H. Maranan
264 1 _aIntramuros, Manila:
_bMindshapers Co. Inc.
_c[2024]
264 4 _c©2024
300 _avi, 122 pages :
_billustrations ;
_c23 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_asheet
_bnb
504 _aBibliography: pages 113-122
505 _aI. UNDERSTANDING CULTURAL DIVERSITY IN TOURISM AND HOSPITALITY INTRODUCTION. 1. Definition of Basic Concepts (Culture, Diversity, and Workplace). 2. Culture Defined. 3. Two Types of Culture. 4. Workplace. 5. Importance of Cultural Diversity in Tourism and Hospitality. 6. Cultural Awareness and Sensitivity 7. Understanding Culture and Cultural Differences. 8. Some Best Practices for Promoting Cultural Awareness and Sensitivity in the Workplace. 7. Developing Cultural Sensitivity in the Workplace 10. Consequences of a Lack of Cultural Awareness and Sensitivity in the Tourism and hospitality Industry. II. FOSTERING INNOVATION AND CREATIVITY INTRODUCTION. 1. Communication in a Multicultural Environment . 2. Overcoming Language and Communication Barriers. 3. Managing Diversity in Hospitality. III. ENHANCING CUSTOMER EXPERIENCE INTRODUCTION. 1. Building and Managing Diverse Work Teams. 2. Conflict Resolution and Team Building. 3. Addressing Cross Cultural Misunderstandings. 4 Customer Service in Multicultural Setting. 5. Adapting Service to Different Cultural Norms. IV. PROMOTING FAIRNESS AND EQUITY INTRODUCTION. 1.Legal and Ethical Implications of Cultural Diversity. 2. Designing and Implementing Diversity Training Programs. 3. Assessing Workplace Challenges and Opportunities. 4. Review of Successful Multicultural Initiatives in the Workplace. 5. Best Practices.
650 _aHospitality industry
_xManagement.
650 _aCultural heritage tourism.
650 _aHospitality industry.
650 _aCustomer service
942 _2ddc
_cBK
999 _c3830
_d3830