| 000 | 01254nam a2200253 4500 | ||
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| 005 | 20241111114608.0 | ||
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| 020 | _a9786214063093 | ||
| 040 |
_aAir Link International Aviation College _cAir Link International Aviation College |
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| 082 |
_a658.8 _bM22s |
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| 100 | _aNaval, Girly H. | ||
| 245 |
_aStrategic marketing management : _bsimplified moves for rookies / _cGirly H. Naval |
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| 264 | 1 |
_aIntramuros, Manila : _bMindshapers Co. Inc., _c[2021] |
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| 264 | 4 | _c©2021 | |
| 300 |
_axiv, 166 pages ; _c23 cm. |
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| 336 |
_2rdacontent _atext _btxt |
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| 337 |
_2rdamedia _aunmediated _bn |
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| 338 |
_2rdacarrier _asheet _bnb |
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| 500 | _aIncludes glossary | ||
| 504 | _aBibliography: pages 165-166 | ||
| 505 | _aI. You and the dynamic market environment.--II. Betting in your most priced asset: the customer.-- III. Segmenting, targeting and positioning.--IV. Marketing plan preparation.--V. Product and brand strategy with pricing techniques. VI. Integrated marketing communications.-- VII. Distribution Strategy and sales management.-- VIII. Managing global operations.-- IX. The ultimate attack: customer service strategy. | ||
| 650 | _aMarketing -Management. | ||
| 942 |
_2ddc _cBK |
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| 999 |
_c3833 _d3833 |
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