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020 _a9786214063543
040 _aAir Link International Aviation College
_cAir Link International Aviation College
082 _a338.4791
_bSe68e
100 _aSerrano, Angelito Ong Camillar
245 _aEntrepreneurship for hospitality and tourism /
_cProf. Angelita Ong Camillar-Serrano
264 1 _aIntramuros, Manila :
_bMindshapers Co. Inc.,
_c[2024]
264 2 _c©2024
300 _aviii, 186 pages ;
_c26 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_asheet
_bnb
504 _aBibliography: pages 183-186
505 _aChapter 1: Entrepreneurship and entrepreneurs in hospitality and tourism. 1. Benefits of the hospitality and tourism industry. 2. Entrepreneurship in the hospitality and tourism industry. 3. Entrepreneurs in the hospitality and tourism industry. -- Chapter II: Hospitality and tourism system and value chain. 1. The hospitality and tourism system. 2. Components of the hospitality and tourism system. 3. Models in hospitality and tourism management.-- Chapter III: Hospitality and tourism businesses and market trends. 1. Features of hospitality and tourism businesses. 2. Trends in the hospitality and tourism markets 3. Challenges for hospitality and tourism businesses. -- Chapter IV: Strategic and competition analysis. 1. Strategic planning. 2. Strategic analysis. 3. Competition analysis. -- Chapter V: Creativity and innovation in hospitality and tourism. 1. Creativity and innovation in hospitality and tourism 2. Types of creativity and innovations 3. Determining factors in creativity and innovation. 4. Innovation and entrepreneurship. --Chapter VI: The entrepreneurial process and legal issues. 1. The entrepreneurial process. 2. Influencing factors and dynamics. 3. Legal issues and aspects of entrepreneurship.-- Chapter VII: Feasibility analysis and study. 1. Overview of a feasibility study. 2. Feasibility study vs business plan. 3. Components of a feasibility study. 4. Template of a feasibility study.-- Chapter VIII: Collaboration and forms and strategies in hospitality and tourism. 1. Business context and drivers for collaboration 2. Forms of Collaborations through strategic partnerships 3. Collaborative strategies for business venturing.-- Chapter 9: Management and Business Plan. 1. Management-decision-making 2. Identifying decision-making bias. 3. Management planning: business plan design
650 _aTourism
_xManagement
650 _aEntrepreneurship
942 _2ddc
_cBK
999 _c3837
_d3837