| 000 | 01470nam a22002537a 4500 | ||
|---|---|---|---|
| 005 | 20241112142818.0 | ||
| 008 | 241112b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9786214063857 | ||
| 040 |
_aAir Link International Aviation College _cAir Link International Aviation College |
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| 082 |
_a910.688 _bM33d |
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| 100 | _aMarcelo, Jefferson S. [and] Santiago, Rachelyn Ruth L. | ||
| 245 |
_aDestination management and marketing / _cJefferson S. Marcelo |
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| 264 | 1 |
_aIntramuros, Manila : _bMindshapers Co. Inc., _c[2024] |
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| 264 | 4 | _c©2024 | |
| 300 |
_ax, 278 pages ; _c26 cm. |
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| 336 |
_2rdacontent _atext _btxt |
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| 337 |
_2rdamedia _aunmediated _bn |
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| 338 |
_2rdacarrier _asheet _bnb |
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| 504 | _aBibliography: pages 275-277 | ||
| 505 | _aLesson 1: Introduction to destination management.--Lesson 2: Understanding the Philippine tourism landscape.-- Lesson 3: Strategic Planning for destination development. -- Lesson 4: Destination Marketing Fundamentals . -- Lesson 5: Role of digital marketing in destination promotion.-- Lesson 6: Developing a destination marketing plan.-- Lesson 7: Sustainable tourism practices in destination management. Lesson 8: Managing tourist experiences and satisfaction.-- Lesson 9: Crisis management and resilience in destination management.-- Lesson 10: Destination management and marketing challenges and opportunities. | ||
| 650 |
_aTourism _xMarketing |
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| 650 |
_aTourism _xManagement |
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| 942 |
_2ddc _cBK |
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| 999 |
_c3838 _d3838 |
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