Kotler, Philip; Bowen, John T.; [and] Makens, James C.
Marketing for hospitality and tourism / Philip Kotler...[and two others] - Fifth Edition. Low Price Edition - xxiii, 683 pages : illustrated ; 28 cm.
Includes bibliographical references, glossary and index.
9789810697501
Management
Marketing
Tourist trade--Marketing
338.47910688
Marketing for hospitality and tourism / Philip Kotler...[and two others] - Fifth Edition. Low Price Edition - xxiii, 683 pages : illustrated ; 28 cm.
Includes bibliographical references, glossary and index.
9789810697501
Management
Marketing
Tourist trade--Marketing
338.47910688