Kotler, Philip; Bowen, Jhn T.; [and] Makens, James C.

Fundamentals of marketing for hospitality and tourism / Philip Kotler...[and two others] - Fourth Edition. Low Price Edition - xxiv, 932 pages : illustrated ; 26 cm.

Includes bibliographical references, glossary and index.

9810699921


Cultural tourism
Tourist trade
Travel

338.4791