Kotler, Philip; Bowen, Jhn T.; [and] Makens, James C.
Fundamentals of marketing for hospitality and tourism / Philip Kotler...[and two others] - Fourth Edition. Low Price Edition - xxiv, 932 pages : illustrated ; 26 cm.
Includes bibliographical references, glossary and index.
9810699921
Cultural tourism
Tourist trade
Travel
338.4791
Fundamentals of marketing for hospitality and tourism / Philip Kotler...[and two others] - Fourth Edition. Low Price Edition - xxiv, 932 pages : illustrated ; 26 cm.
Includes bibliographical references, glossary and index.
9810699921
Cultural tourism
Tourist trade
Travel
338.4791