Cravens, David W.
Strategic marketing / David W. Cravens - c1997 - xviii, 670 pages : illustrated ; 25 cm.
Includes index
0256214387
Management
Marketing
Marketing--Planning
658.8101 / C85s
Strategic marketing / David W. Cravens - c1997 - xviii, 670 pages : illustrated ; 25 cm.
Includes index
0256214387
Management
Marketing
Marketing--Planning
658.8101 / C85s