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Fotiadis, Thomas ; Folinas, Dimitris ; Vasileiou, Konstantinos ; Konstantoglou, Aggeliki

Marketing and customer value chain : integrating marketing and supply chain management / Thomas Fotiadis... [and three others] - 340 pages : illustrated ; 25 cm.

ISBN: 978-1-138-39449-0

Subjects--Topical Terms:
Business logistics
Marketing

LC Class. No.: HD38.5 / F68

Dewey Class. No.: 658.7 / F82m

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