| 000 -LEADER |
|---|
| fixed length control field |
02672nam a22002537a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241112134738.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
241112b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786214063543 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Air Link International Aviation College |
| Transcribing agency |
Air Link International Aviation College |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
338.4791 |
| Item number |
Se68e |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Serrano, Angelito Ong Camillar |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Entrepreneurship for hospitality and tourism / |
| Statement of responsibility, etc. |
Prof. Angelita Ong Camillar-Serrano |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Intramuros, Manila : |
| Name of producer, publisher, distributor, manufacturer |
Mindshapers Co. Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2024] |
| 264 #2 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2024 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 186 pages ; |
| Dimensions |
26 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
sheet |
| Carrier type code |
nb |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Bibliography: pages 183-186 |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1: Entrepreneurship and entrepreneurs in hospitality and tourism. 1. Benefits of the hospitality and tourism industry. 2. Entrepreneurship in the hospitality and tourism industry. 3. Entrepreneurs in the hospitality and tourism industry. -- Chapter II: Hospitality and tourism system and value chain. 1. The hospitality and tourism system. 2. Components of the hospitality and tourism system. 3. Models in hospitality and tourism management.-- Chapter III: Hospitality and tourism businesses and market trends. 1. Features of hospitality and tourism businesses. 2. Trends in the hospitality and tourism markets 3. Challenges for hospitality and tourism businesses. -- Chapter IV: Strategic and competition analysis. 1. Strategic planning. 2. Strategic analysis. 3. Competition analysis. -- Chapter V: Creativity and innovation in hospitality and tourism. 1. Creativity and innovation in hospitality and tourism 2. Types of creativity and innovations 3. Determining factors in creativity and innovation. 4. Innovation and entrepreneurship. --Chapter VI: The entrepreneurial process and legal issues. 1. The entrepreneurial process. 2. Influencing factors and dynamics. 3. Legal issues and aspects of entrepreneurship.-- Chapter VII: Feasibility analysis and study. 1. Overview of a feasibility study. 2. Feasibility study vs business plan. 3. Components of a feasibility study. 4. Template of a feasibility study.-- Chapter VIII: Collaboration and forms and strategies in hospitality and tourism. 1. Business context and drivers for collaboration 2. Forms of Collaborations through strategic partnerships 3. Collaborative strategies for business venturing.-- Chapter 9: Management and Business Plan. 1. Management-decision-making 2. Identifying decision-making bias. 3. Management planning: business plan design |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tourism |
| General subdivision |
Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Entrepreneurship |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
