Marketing / Eric N. Berkowitz. [and three others]

By: Berkowitz, Eric N. ; Kerin, Roger A. ; Hartley, Steven W. [and] Rudelius, WilliamMaterial type: TextTextPublisher: Boston : McGraw-Hill, [1997]Copyright date: ©1997Edition: Fifth EditionDescription: xxxii, 736 pages : chiefly colored illustrations ; 29 cmContent type: text Media type: unmediated Carrier type: sheet ISBN: 0256189684Subject(s): Management | MarketingDDC classification: 658.8
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Item type Current library Collection Call number Status Date due Barcode
Book Book Capt. Geronimo Amurao Learning Resource Center
General Collection 		Non-Fiction 658.8 M34 1997 (Browse shelf (Opens below)) Available 002204

Includes bibliographical reference and index

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