Marketing for hospitality and tourism / Philip Kotler...[and two others]

By: Kotler, Philip; Bowens, John T.; [and] Makens, James CMaterial type: TextTextPublisher: Singapore : Pearson, [2003]Copyright date: ©2003Edition: Third Edition. Low Price EditionDescription: xvii, 893 pages; illustrated ; 26 cmContent type: text Media type: unmediated Carrier type: sheet ISBN: 9812470522Subject(s): Management | Marketing | Tourist trade--MarketingDDC classification: 338.47910688
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Item type Current library Collection Call number Status Date due Barcode
Book Book Capt. Geronimo Amurao Learning Resource Center
General Collection 		BSTM 338.47910688 K84m 2003 (Browse shelf (Opens below)) Available 000155

Includes bibliographical references, glossary and index.

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