Peter, J. Paul [and] Donnelly, James H., Jr.
Marketing management : knowledge and skills / J. Paul Peter [and] James H. Donnelly, Jr. - Eighth Edition - xvii, 813 pages : illustrated ; 26 cm.
Includes glossary and index.
9780071275415
Management
Marketing
658.8 / P44m
Marketing management : knowledge and skills / J. Paul Peter [and] James H. Donnelly, Jr. - Eighth Edition - xvii, 813 pages : illustrated ; 26 cm.
Includes glossary and index.
9780071275415
Management
Marketing
658.8 / P44m