Marketing management : (Record no. 2181)

000 -LEADER
fixed length control field 00865nam a2200253Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230308152638.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071275415
040 ## - CATALOGING SOURCE
Transcribing agency Air Link International Aviation College
Original cataloging agency Air Link International Aviation College
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number P44m
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Peter, J. Paul [and] Donnelly, James H., Jr.
245 #0 - TITLE STATEMENT
Title Marketing management :
Remainder of title knowledge and skills /
Statement of responsibility, etc. J. Paul Peter [and] James H. Donnelly, Jr.
250 ## - EDITION STATEMENT
Edition statement Eighth Edition
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Boston :
Name of producer, publisher, distributor, manufacturer McGraw-Hill,
Date of production, publication, distribution, manufacture, or copyright notice [2008]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2008
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 813 pages :
Other physical details illustrated ;
Dimensions 26 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term sheet
Carrier type code nb
500 ## - GENERAL NOTE
General note Includes glossary and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Non-Fiction Capt. Geronimo Amurao Learning Resource Center Capt. Geronimo Amurao Learning Resource Center General Collection 11/10/2021 658.8 P44m 2008 002214 11/10/2021 11/10/2021 Book