Kotler. Philip; Bowen, John [and] Makens, James

Marketing for hospitality and tourism / Philip Kotler...[and two others] - Second Edition 1 - xv, 800 pages : chiefly colored Illustration ; 26 cm.

Proceedings of a conference held at the NASA Lewis Research Center Cleveland, Ohio, April 14-16, 1987

0130807958


Management
Marketing
Tourist trade--Marketing

TX911.3

338.47910688