Marketing for hospitality and tourism / (Record no. 2193)

000 -LEADER
fixed length control field 01032nam a2200289Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field ALIACLIB
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220603151250.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211110s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130807958
040 ## - CATALOGING SOURCE
Transcribing agency Air Link International Aviation College
Original cataloging agency Air Link International Aviation College
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number TX911.3
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.47910688
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler. Philip; Bowen, John [and] Makens, James
245 #0 - TITLE STATEMENT
Title Marketing for hospitality and tourism /
Statement of responsibility, etc. Philip Kotler...[and two others]
250 ## - EDITION STATEMENT
Edition statement Second Edition 1
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New Jersey :
Name of producer, publisher, distributor, manufacturer Prentice Hall Inc.,
Date of production, publication, distribution, manufacture, or copyright notice [1999]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©1999
300 ## - PHYSICAL DESCRIPTION
Extent xv, 800 pages :
Other physical details chiefly colored Illustration ;
Dimensions 26 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term sheet
Carrier type code nb
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Proceedings of a conference held at the NASA Lewis Research Center Cleveland, Ohio, April 14-16, 1987
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourist trade--Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          BSTM Capt. Geronimo Amurao Learning Resource Center Capt. Geronimo Amurao Learning Resource Center General Collection 11/10/2021 338.47910688 K84m 1999 000156 11/10/2021 11/10/2021 Book