Naval, Girly H.
Strategic marketing management : simplified moves for rookies / Girly H. Naval - xiv, 166 pages ; 23 cm.
Includes glossary
Bibliography: pages 165-166
I. You and the dynamic market environment.--II. Betting in your most priced asset: the customer.-- III. Segmenting, targeting and positioning.--IV. Marketing plan preparation.--V. Product and brand strategy with pricing techniques. VI. Integrated marketing communications.-- VII. Distribution Strategy and sales management.-- VIII. Managing global operations.-- IX. The ultimate attack: customer service strategy.
9786214063093
Marketing -Management.
658.8 / M22s
Strategic marketing management : simplified moves for rookies / Girly H. Naval - xiv, 166 pages ; 23 cm.
Includes glossary
Bibliography: pages 165-166
I. You and the dynamic market environment.--II. Betting in your most priced asset: the customer.-- III. Segmenting, targeting and positioning.--IV. Marketing plan preparation.--V. Product and brand strategy with pricing techniques. VI. Integrated marketing communications.-- VII. Distribution Strategy and sales management.-- VIII. Managing global operations.-- IX. The ultimate attack: customer service strategy.
9786214063093
Marketing -Management.
658.8 / M22s