Strategic marketing management : (Record no. 3833)

000 -LEADER
fixed length control field 01254nam a2200253 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241111114608.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241111b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9786214063093
040 ## - CATALOGING SOURCE
Original cataloging agency Air Link International Aviation College
Transcribing agency Air Link International Aviation College
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number M22s
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Naval, Girly H.
245 ## - TITLE STATEMENT
Title Strategic marketing management :
Remainder of title simplified moves for rookies /
Statement of responsibility, etc. Girly H. Naval
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Intramuros, Manila :
Name of producer, publisher, distributor, manufacturer Mindshapers Co. Inc.,
Date of production, publication, distribution, manufacture, or copyright notice [2021]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2021
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 166 pages ;
Dimensions 23 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term sheet
Carrier type code nb
500 ## - GENERAL NOTE
General note Includes glossary
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Bibliography: pages 165-166
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note I. You and the dynamic market environment.--II. Betting in your most priced asset: the customer.-- III. Segmenting, targeting and positioning.--IV. Marketing plan preparation.--V. Product and brand strategy with pricing techniques. VI. Integrated marketing communications.-- VII. Distribution Strategy and sales management.-- VIII. Managing global operations.-- IX. The ultimate attack: customer service strategy.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing -Management.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Not For Loan BSTM Capt. Geronimo Amurao Learning Resource Center Capt. Geronimo Amurao Learning Resource Center General Collection 10/22/2024 Purchased 345.00 658.8 M22s 2021 003383 11/11/2024 c.1 11/11/2024 Book