Consumer behavior : (Record no. 981)

000 -LEADER
fixed length control field 01020nam a2200277Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221103151947.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210503s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072316020
040 ## - CATALOGING SOURCE
Transcribing agency Air Link International Aviation College
Original cataloging agency Air Link International Aviation College
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number U6H38
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834
Item number H31c
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hawkins, Del I. ; Roger J. Best [and] Coney, Kenneth A.
245 #0 - TITLE STATEMENT
Title Consumer behavior :
Remainder of title building marketing strategy /
Statement of responsibility, etc. Del I. Hawkins...[and two others]
250 ## - EDITION STATEMENT
Edition statement Eighth Edition
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Boston :
Name of producer, publisher, distributor, manufacturer McGraw-Hill,
Date of production, publication, distribution, manufacture, or copyright notice [2001]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2001
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 776 pages :
Other physical details chiefly colored illustrated ;
Dimensions 26 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term sheet
Carrier type code nb
500 ## - GENERAL NOTE
General note Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior---United States.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market surveys---United States.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior--United States---Case studies.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
          Non-Fiction Capt. Geronimo Amurao Learning Resource Center Capt. Geronimo Amurao Learning Resource Center General Collection 05/05/2021 1 658.834 H31c 2001 002828 11/03/2022 03/23/2022 05/05/2021 Book