Consumer behavior : building marketing strategy / Del I. Hawkins...[and two others]

By: Hawkins, Del I. ; Roger J. Best [and] Coney, Kenneth AMaterial type: TextTextPublisher: Boston : McGraw-Hill, [2001]Copyright date: ©2001Edition: Eighth EditionDescription: xxiv, 776 pages : chiefly colored illustrated ; 26 cmContent type: text Media type: unmediated Carrier type: sheet ISBN: 0072316020Subject(s): Consumer behavior---United States | Market surveys---United States | Consumer behavior--United States---Case studiesDDC classification: 658.834 LOC classification: HF5415 | U6H38
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Item type Current library Collection Call number Status Date due Barcode
Book Book Capt. Geronimo Amurao Learning Resource Center
General Collection
Non-Fiction 658.834 H31c 2001 (Browse shelf (Opens below)) Available 002828

Includes index.

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